Only one-third of all new businesses reach their fifth year. Those who succeed have savvy marketers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success.
You’ll learn how to: create an affordable, effective marketing plan; get free publicity; stretch every marketing dollar; differentiate between genuinely useful opportunities and time-wasting money pits; tap the incredible marketing resources of the Internet—without being flamed; measure the effectiveness of your marketing.
Grassroots Marketing is the essential companion to any small business, nonprofit organization, or self-employed individual. After all, it is a noisy world!
Soft Cover 306 p.